I couldn't believe it when I found out yesterday that Aldi are going to have Ecoballs 150 on special offer from Sunday.
For only 7.99 Euro you can buy genuine Ecoballs, good for 150 washes, which I retail at almost twice this price. I think that fair competition is fine, don't get me wrong, but there is no way that I can compete with this. I'm not even sure if I got them this cheap wholesale! On the plus side, perhaps I should use this opportunity to replenish my stock! :-)
My only hope is that this will create a buzz that will continue long after Aldi's supplies run out and that I can capitalise on this. A small part of my also hopes that people will value my excellent customer service and want to support a home-grown business; unfortunately, it is hard to ignore the pure economics, especially in times of recession.
Great news though for everyone that wants to save money on their laundry and be kinder to the environment. Its a good job Aldi don't sellt he refills as well!
For only 7.99 Euro you can buy genuine Ecoballs, good for 150 washes, which I retail at almost twice this price. I think that fair competition is fine, don't get me wrong, but there is no way that I can compete with this. I'm not even sure if I got them this cheap wholesale! On the plus side, perhaps I should use this opportunity to replenish my stock! :-)
My only hope is that this will create a buzz that will continue long after Aldi's supplies run out and that I can capitalise on this. A small part of my also hopes that people will value my excellent customer service and want to support a home-grown business; unfortunately, it is hard to ignore the pure economics, especially in times of recession.
Great news though for everyone that wants to save money on their laundry and be kinder to the environment. Its a good job Aldi don't sellt he refills as well!
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1 comment:
Are you a victim of the law that was repealed against trading below wholesale prices? I didn't think Aldi adopted that approach. Thing is they change those special offers so much, that hopefully its just an immediate term issue!
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