Welcome to my my blog! 

Here you can read news about EcoBrats in Ireland and about my personal (and continuing) journey in setting up this business. Originally I had also intended to post information and advice relating to ethical living and a number of green parenting issues but I have subsequently decided to set up a website dedicated to this purposes - more information coming soon!

Green parenting is not something to be practiced by an elite few with money to burn but an economic, practical solution to increasing prices, dwindling natural reserves and a polluted environment.

I believe firmly that we should give our children the best start in life possible and here at EcoBrats we strive to provide some of the tools required to do this.

I am available to give real nappy demonstrations and talk on a range of topics, in the Limerick area. If you would like to book a demonstration/talk, please don't hesitate to email or alternatively call on 061 748498.

13 February 2009

Undercut By Aldi!

I couldn't believe it when I found out yesterday that Aldi are going to have Ecoballs 150 on special offer from Sunday.

For only 7.99 Euro you can buy genuine Ecoballs, good for 150 washes, which I retail at almost twice this price. I think that fair competition is fine, don't get me wrong, but there is no way that I can compete with this. I'm not even sure if I got them this cheap wholesale! On the plus side, perhaps I should use this opportunity to replenish my stock! :-)

My only hope is that this will create a buzz that will continue long after Aldi's supplies run out and that I can capitalise on this. A small part of my also hopes that people will value my excellent customer service and want to support a home-grown business; unfortunately, it is hard to ignore the pure economics, especially in times of recession.

Great news though for everyone that wants to save money on their laundry and be kinder to the environment. Its a good job Aldi don't sellt he refills as well!

1 comment:

Dave said...

Are you a victim of the law that was repealed against trading below wholesale prices? I didn't think Aldi adopted that approach. Thing is they change those special offers so much, that hopefully its just an immediate term issue!