Welcome to my my blog! 

Here you can read news about EcoBrats in Ireland and about my personal (and continuing) journey in setting up this business. Originally I had also intended to post information and advice relating to ethical living and a number of green parenting issues but I have subsequently decided to set up a website dedicated to this purposes - more information coming soon!

Green parenting is not something to be practiced by an elite few with money to burn but an economic, practical solution to increasing prices, dwindling natural reserves and a polluted environment.

I believe firmly that we should give our children the best start in life possible and here at EcoBrats we strive to provide some of the tools required to do this.

I am available to give real nappy demonstrations and talk on a range of topics, in the Limerick area. If you would like to book a demonstration/talk, please don't hesitate to email or alternatively call on 061 748498.

28 February 2009

So many things, so little time

I'm sure everyone feels like this sometimes; you have so many things that urgently need doing NOW, that you sit down and think carefully how you're going to prioritise these important jobs, then before you know it, the whole day has gone by, and still not a thing done!

This is pretty much how I've been feeling for the last couple of weeks. Got a great response from the slot on TV3 a couple of weeks ago, but as well as bringing in the orders, it also highlighted essential changes that need to be made to the website and my business practices generally. Add to this a house that doesn't clean itself, dinners that never cook themselves and a 17 month old monkey running wild around the place, is it any wonder I'm having difficultly getting organised?!?

I've been putting off organising the last little bits of my June (6th) wedding for so long, that I now think it is too late to order the bridesmaids dresses I have been coverting for the last 6 months. And somebody tell me who's idea it was to make their own wedding invites?!?!?!

13 February 2009

Undercut By Aldi!

I couldn't believe it when I found out yesterday that Aldi are going to have Ecoballs 150 on special offer from Sunday.

For only 7.99 Euro you can buy genuine Ecoballs, good for 150 washes, which I retail at almost twice this price. I think that fair competition is fine, don't get me wrong, but there is no way that I can compete with this. I'm not even sure if I got them this cheap wholesale! On the plus side, perhaps I should use this opportunity to replenish my stock! :-)

My only hope is that this will create a buzz that will continue long after Aldi's supplies run out and that I can capitalise on this. A small part of my also hopes that people will value my excellent customer service and want to support a home-grown business; unfortunately, it is hard to ignore the pure economics, especially in times of recession.

Great news though for everyone that wants to save money on their laundry and be kinder to the environment. Its a good job Aldi don't sellt he refills as well!

11 February 2009

5 Minutes of Fame on Ireland AM!

Thanks to a very friendly producer on the Ireland AM breakfast show on TV3, I was able to get a 5 minute slot last Friday, talking about going green and saving money.

Given that I only had 5 minutes to speak and the fact that I needed a range of products to show, I decided to go for the real nappies (and a couple of alternatives to conventional washing power) over eco cleaning products and making your own cosmetics/baby ointments - saving these for another show! :-)

The staff at the studio were really friendly and I was enthused by the fact they were all asking me questions about the products before [and after] we went on air.

I got a great response from the segment, with more people looking at the website in one day than I had, had in the last 2 months combined! A few sales were generated and some really valuable enquires. It's also great to see that other people are starting to talk about EcoBrats on the internet, not just me.

All in all a great experience and definitely worth the trouble of sending the initial email.